Step One Is Imagination

Science World is on a mission: inspire British Columbia kids to solve tomorrow’s toughest problems by pursuing careers in science. Their mission to us: show these kids that all it takes to get started in science is imagination.
So, we asked a group of kids at Science World how they would tackle today’s toughest problems, then brought their wild, imaginative, unscripted ideas to life.

Agency: Rethink Canada
Client: Science World
Creative directors: Chris Staples and Rob Tarry
Art director: Carson Ting
Copywriter: John Eresman
Animation: Polyester Studio, Toronto
Producer: David Fraser-Winsby
Account supervisor: Carrie Panio
Audio: Wave Productions, Vancouver